role: art director
responsiblities: to create the advertising campaign for the launch of Curbstand, a start-up mobile application that modernizes and simplifies the valet experience; to work closely with the company's Marketing Director and create a series of print and digital ads that were both sophisticated, witty, and informative; to produce an in-studio photo shoot, including casting; and finally design and composite the final photos & text into the ads.
fun fact: some of the models are actually employees at Curbstand's headquarters (The joys of a start-up budget).
