role: creative director
responsibilities: To work with a team of creatives at Digitas Health: Lifebrands, brainstorming and conceptualizing an idea for a safer sex ad campaign for Gilead Sciences. I was personally recommended for the role by Gilead and worked remotely from Los Angeles, and occasionally in the office in Philadelphia. The result was the Healthysexual campaign. The purpose was to remind the general public that health and sex belong in the same conversation, and that there are things everyone can do to help protect their sexual health.
fun fact: the men in the Mexican wrestling masks (see the ad below) was an idea I used in a mockup of the campaign when pitching my presentation to the client. They loved it so much they wanted to see it in the actual campaign.
